These are collaborative processes par excellence and the involvement of the various stakeholders takes place at every stage.
Starting from a challenge and the brand's objectives, we will try to get to know the context of the users. Who they are, what they do, why they do it and how they do it.
At this stage we try to immerse ourselves in the various realities of the project, so that we can then design the most appropriate solutions.
We don't impose limits and we formulate various hypotheses. We think inside and outside the box. We use constraints as challenges.
The best solution is the one that serves all parties, in a true win-win.
We bring the first ideas to life through wireframes and prototypes, which serve to test the flow of interaction and functionality.
We started with a simple sketch on paper and evolved to a high-fidelity sketch in Figma, which is already very close to the final result.
At this stage, we carry out various tests with users and put the ideas to the test.
Whether in face-to-face activities or using online platforms, we will see where there are still frictions that invalidate the solution or delay the user in achieving their goals.
The design of the interface, following the brand's visual standards, seeks to simplify the relationship and make it absolutely user-friendly.
We simplify navigation, creating simple and focused layouts, with few clicks.
We like conversational interfaces: the screen asks, the user answers. We establish an empathetic relationship with the tasks through the illusion of a human relationship.
It never hurts... we're back to user testing! And we improve, optimize and grow.
Not all of our projects can be presented in public, which is why it would be more interesting to schedule a conversation.
And very natural! We've tried to answer them all, but if you can't find one here, you already know, talk to us.
Send us your request, we'll analyze it and, in addition to a quote, we'll share initial ideas.
address
Rua Filipe Folque, 2 - 1º E
1050-113 Lisboa
Portugal
