UX UI Design, Creation and Transformation of the Customer Experience

Designed for People,
Transform Results

We design applications based on users, which generate good user experiences, good relationships with the brand and more results for the business.

Our Portfolio

UX Design in Practice

Whenever we design an aplicação thinking about the customer experience, we practice UX Design.

É It is a process where we have to understand the client, the usage context, the business objectives and the process, in order to design and structure a solution that solves a challenge.

Fujitsu-activemedia
liquido-activemedia
opensoft-activemedia

We design platforms that support customers

A well-structured support area, from the start in the information architecture, in the content, in the navigation and in the clarity of the screen of the actions, has the ability to reduce support requests, improve brand perception and leave the more complex cases to the support team.

The understanding of the customer journey and the situations in which support is needed, greatly influences the design of the interaction flow, for an experience capable of reducing friction and facilitating problem resolution.

We create interfaces for vending machines

So that anyone can use without needing instructions or support, freeing human assistance for more complex sales. The result is faster sales, fewer mistakes and fewer complaints.

Going from the tasks of research, which help understand the usage context, às tasks of interface design, which realize the entire experience, é a work for a ux design team.

We transform work applications

The work applications, where it is expected that the user spends many hours of their day, they bring increased challenges because they must be designed for an extreme ease of use, which facilitates daily processes and tasks without doubts and friction, and at the same time, the onboarding of new elements in the team.

Listening to the teams that will use these applications and understand their difficulties, is essential, so that the final product is very close to the reality of daily operation.

We adapt processes and flows

A process can have impact in various areas of the company, and it often happens that a UX design work helps to find frictions and us that are preventing its quick resolution and facilitating the users' experience.

The immersion and user interviews help find and resolve these frictions, and often only we awaken solutions that were only dormant in the users' heads.

Customer Experience

Há a common point in these cases: we are always design the experience of the client, as a critical success factor in generating more results for the business.

More sales, more interactions, less need for support and assistance, more time to handle complex requests and add value to companies and to people who use their services.

UX Design, before and after

The design of the sales application of the reviewers of CP, led us to discover realities and user stories, which helped us to rethink the entire application, for a much easier, agile and productive use.

The Disciplines of UX Design

UX Design é is above all a process with many steps, involving many people, with various experiences and competencies.

It is also a process where converge various disciplines, which together help create truly effective digital experiences.

Information Architecture

Organize, categorize and relate content

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Organizing the content and doing the proper mapping with the journey and the interests of the end user is the foundation of any project and the responsibility of information architecture.

From this work later arise the content and the relationships between them, the application's navigation, and the ease with which users can find the information.

Wireframing and Prototyping

View and experiment with ideas

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The best way to sell an idea or approach is through detailed schematics, the wireframes, which show how each screen will work before we advance to visual design.

The prototypes allow testing interactions, flows and information hierarchies, ensuring the foundation is solid.

Interface Design

Shape the experience

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After the prototypes are tested, we design the visual interface, which gives shape to the content and functionalities.

It is the most visible face of UX Design work, also referred to as UI Design.

Usability Tests

Validate with users

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If we meet the users' needs at the beginning of the process, we have to validate the options with the same users at the end.

These tests can be conducted in-person or remotely, depending on the needs.

Post-Launch Follow-up

Continuous evolution for more results

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Users are people, with lives and organic needs, and therefore it is natural that after the launch of any project, it is necessary to adjust and refine, for a greater adequacy.


Just like in web design projects, UX is a task that lasts forever, because it is necessary to evolve to keep up with the market.

Let's transform your company's digital experience?

For more than 20 years that we have helped companies create interfaces that truly work. Não matter if é a complex portal, a mobile application or a B2B platform – we have the experience and the agility necessary to deliver concrete results.

Frequently asked questions about UX Design

And very natural! We try to answer all, but if you don't find any here, you already know, contact us.

How do I know if ActiveMedia has experience in my business area?
Since 2002, ActiveMedia has been developing UX/UI projects for various business areas but not all can be presented in our public portfolio. In any case find some there and we can always show the others in a private meeting.

What business information will you need from us?
To deeply understand your business, there is crucial information we ask you to share with us for the success of the final result. Here are some of the most important topics: 
 
- Information about products/services
- Business objectives
- Data about the target audience and the market
- Expected KPI's after the project
- User analysis data

How do you get involved with the development / programming team?
Our design process is collaborative and we use the most common platforms in this area, namely Figma. This platform allows the programming team to obtain the necessary elements to implement the design. In some cases we deliver the design and its styles, in an HTML and CSS styleguide.
We have a platform whose graphic styles need to be improved, can you help?
Without a doubt! In collaboration with the programming team or the one that implemented the platform, we managed to reach the styles of the various components and recreate the overall look of the platform. The final result will be a more appealing user experience.

UX Design as a Platform

UX Audits as a Starting Point

The audits UX identify exactly where estão the problems in an interface and propose solutions concrete and prioritized over time.


We analyze user flows, identify abandonment points, assess information clarity and measure interaction efficiency. The result is a detailed report with specific recommendations, impact estimates and implementation suggestions.

This approach is particularly valuable for companies that already have functional digital platforms but want to optimize them for better business results.

We also conduct audits on sites, with the same type of objectives, but expanding the scope to other topics such as SEO and accessibility.

Partnerships with Software Developers

We regularly work with software development companies and low-code platform integrators. Our experiência teaches us that the best projects are born from close collaboration between UX design and development.

We speak the language of programmers, we understand technical limitations and propose solutions that are simultaneously excellent for users and technically feasible.

A collaborative approach that results in more efficient projects, more realistic timelines and higher quality final products.

Creation and Production of Content

A good experiência digital goes far beyond the interface. The copy writing, the vídeos explanatory, the animações and all elementos de comunicação are part of the user experience.

Our team of content design has the ability to create all these elements in a coherent way and aligned with the project's objectives.

From micro texts that guide the user até onboarding videos that simplify complex processes, we ensure that each word and each image contribute to a more effective experiência.

We have experiences to share

Not all of our projects can be presented in público, and therefore será more interesting to schedule a conversation, where without commitment, we can talk about our past experiência, and see how we can create or optimise the digital challenge.

UX Design by Location

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