Lego Fun Factory artboards

Customer

Dolce Vita

Digital Signage

#MotionGraphics

At ActiveMedia, we designed the artboards for the Lego Fun Factory promotional videos, in which we created a story with Lego characters inserted in the Dolce Vita context, thus articulating two different realities in an interesting and entertaining way.

Located in the heart of Dolce Vita Tejo, the Lego Fun Factory is not a conventional store, but a play area for children up to the age of 12. Once registered and always accompanied by an adult, children will have access to the space for an hour, during which they can be an active part of the Lego Universe, interacting with its games and characters.

The space is renewed every 3 months, in line with the latest themes in the field of games and animation. In this continuous recycling, Lego is promoting its new products to youngsters, exploring future consumer trends.

At ActiveMedia, we designed the artboards for the space's promotional videos, in which we created a story with Lego characters set in the Dolce Vita context, thus articulating two different realities. The project then goes to Lego Spain, which is responsible for animating the story.

In this example, we've created the story of the fight between Skylor, the Mighty Amber Ninja and the villains Chen and Eyezor for the Elemental Sword. Halfway through the confrontation, the sword ends up in the Dolce Vita. While looking for it, the two enemies end up abandoning the fight and going to play at the Lego Fun Factory.

So we invite children directly to come to the Lego Fun Factory, enter and participate in the story, interacting with their favorite heroes.

See the animation from the LegoFun Factory at Dolce Vita Tejo.