Digital Ecosystem
It aims, in a very clear way, to be the promoter of saúde in the região, involving in its initiatives the units of saúde, the municipalities, schools and the community as a whole.
The M gráfico, which represents the Mondego, gains dimensão with the colors that are intended to be associated with each initiative, and consolidates the comunicação, because it will be present in all derivações.
Each of the health literacy promotion initiatives has a slogan. The first were school health and respiratory health. Whenever needed, the logo is rebuilt, giving more emphasis to the slogan, to help contextualize the audience.
This first derivation supersedes the main brand in all produced content.
Later, within each initiative, there are specific projects that, due to their relevance, also gain a second derivation, again always framing the origin of the communication.
Whether in the brand or in the derivations, the reading is always hierarchical, from top to bottom, from the most specific to the general.
The color palette created for the brand is sufficiently broad to give substance to all derivatives, and already ensures contrast and readability, addressing accessibility concerns even in printed materials.
To facilitate the discovery of materials for each initiative, estão being created microsites, in sub domínios of the brand's domain, where vão be made available all the produced materials.
We were happy to still have available the domínio
baixomondego.pt, which being simple and fácil to memorize, fully responds to the context of the região of BaixoMondego and to the brand's meaning.
This domínio allows a estratégia of specific subdomains, as já happens with saudeescolar.baixomondego.pt and respiramais.baixomondego.pt. Once again, simple and fáceis to memorize.
In printed materials será always shared the specific link of the initiative, written and in qrcode.
The LinkTree profile, dá also gives visibility to these endereços, to amplify sharing and discovery, across all communication channels of the brand.
After the brand was created, content—both digital and physical—is being developed for communicating the initiatives
Posts for social media
Posters for health units
Leaflets, digital and printed, for the community
Presentation videos of the initiatives
Interactive content to include in the app and on the official ULS website
PowerPoint presentations to be used in community activities
This é a project where we involve all our competências and expertise, in the criação of a digital ecosystem capable of growing, scaling and accompanying all initiatives of ULS Baixo Mondego.
The criação of the brand é the catalyst of the construção of this universe, which dá answer to the challenges of ULS, as a health managing entity that cares about treating the doença, but above all preventing it. And this é the great objective of all these initiatives, in the name of system sustainability.
After the brand is established and defined, all remaining tasks estão simplified and aligned with the same purpose, and all communication becomes uniform, recognized and accredited.
The project is still está giving its first steps, but jé feel immense pride when we see the brand applied to the materials, the aligned materials and the communication happening in a structured and consistent way.
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