The name and the start of the business already existed. Active brought a few more ideas. A case of branding and strategy, sun and the smell of the sea.
Proposing a new identity requires reflection, workshops and the definition of a solid base on which to build something new. We dismantled the brand, a strategy and the business in various ways just to put it all back together again. We discovered how HomeConnect should speak: Holidays with Stories.
Whether it's surfing, mountains, cities, music or culture, HomeConnect likes to be there to complement your vacation time. To add something more, through pre-selected programs with partners local to the stay. And so the brand's communication speaks to the experience, to everything that makes a vacation worthwhile. Not all of us are storytellers, but we certainly all like to tell them.
A personalized website to cultivate stories on our vacations. The initial approach was to integrate the experiences available in HomeConnect's main service - temporary home rental.
To manage the booking system, we connected a Vreasy API API to the site, and that's it - more or less. All the booking management is done in the software, for WordPress, for the comfort and efficiency of the work process. We were also able to connect various platforms in the sector ( Airbnb , HomeAway , Booking ) to this service, which turns out to be ideal.
The emphasis was on the experience of the two sides of HomeConnect - Accommodations and Experiences. That's why it was important to clearly define the difference between homes (reservations) and experiences (stories).
And since written content is still a powerful medium, we created a blog - Stories - to talk about experiences. An ideal complement to the promotion of activities and leisure for those who enjoy HomeConnect.
Send us your request, we'll analyze it and, in addition to a quote, we'll share initial ideas.
address
Rua Filipe Folque, 2 - 1º E
1050-113 Lisboa
Portugal
