Joana Rita, sugar, spice & everything social
Branding and Webdesign

Customer

Joana Rita Sousa

UX/UI Design
Web Design

#Branding #MotionGraphics #Wordpress #SEO

Visit the project

Defining Joana's brand and personal website involved giving privilege to what comes most naturally to her: writing and communicating with text. Then it was just a matter of putting together a little bit of everything that is Joana's

Start with the brand or personal branding

We don't like to give rise to the proverb: In a blacksmith's house, a wooden stick. And for someone who works communicating and speaking for brands, having a good personal brand becomes the only viable option. That's why consolidating the work Joana had been doing with her staff was the first step in defining the whole project. We refined the tone and what was unique to her, to build a fine-tuned visual communication. A brand that the client can see is a success factor.

A site that's all Joana Rita's

What if Joana's website reflected what she does every day? Writing on the Internet. The site was born from Joana's work vehicle, writing, which defines the definition of experience and interface design.

Did Joana ask for one? The truth is that Joana's website is her business card, but it's also her portfolio and a magazine specializing in her field. To do this, we designed a home page that explains everything, and which is associated with satellite pages for services and a blog for the faithful of the social media community.

Communicating like a boss (IMHO)

Joana has been developing interesting projects in the area, such as #twitterchatpt or #filadafrente (like a boss on twitter). A brand was therefore developed from the outset, knowing that it would have to be agile and effective in communicating and that social media would be its main channel. The recipe: text (always text), combined with graphic elements (icons and images) that easily illustrate a concept, on one of Joana's colored backgrounds.

simple, fun, tidy, easy to navigate and looks just like me. thank you so much

Joana Rita Sousa -? ? ?

A shout-out to all freelancers who need to strengthen their personal brand, Active is here and "doesn't disappoint" - Joana Rita's word. Just click on any contact if you please.