Joana Rita, sugar, spice & everything social
Branding and Webdesign

Client

Joana Rita Sousa

UX/UI Design
Web Design

#Branding #MotionGraphics #Wordpress #SEO

Visit the project

Defining the brand and personal website of Joana involved giving priority to what comes most naturally to her: writing and communicating, with text. Then it was just a matter of adding a little bit of everything that belongs to Joana

Start with the brand or personal branding

We don't like to invoke the proverb: In the blacksmith's house, a wooden skewer. And for someone who works to communicate and speak for brands, having a strong personal brand becomes the only viable option. Therefore, consolidating the work Joana has been doing with her personal brand was the first step to define the whole project. We refined the tone and what is unique to her, to build a finely tuned visual communication. A brand in which the client sees themselves is a success factor.

A website that belongs only to Joana Rita

What if Joana's site reflects what she does daily? Writing on the Internet. The site was born from Joana's work vehicle, a writing that defines the definition of experience design and interface.

Joana asked for one? The truth is that Joana's website is her business card, but it is also the portfolio and a specialty magazine of the field. For this, we designed a home page that explains everything clearly, and that is linked to satellite pages for services and a blog for the faithful of the social media community.

Communicate like a boss (IMHO)

Joana has been developing interesting projects in the área, such as #twitterchatpt or #filadafrente (like a boss on Twitter). Therefore, a brand was developed from the beginning, knowing that it would have to be agile and effective in communicating and that social networks would be its main channel. The recipe: text (always the text), associated with graphic elements (icons and images) that easily illustrate a concept, on one of Joana's color backgrounds.

simples, divertido, arrumado, de fácil navegação e está mesmo a minha cara. obrigada sois grandes

Joana Rita Sousa -? ? ?

Um grito todos os freelancers que precisam de reforçar a sua marca pessoal, a Active está por aqui e “não desaponta” - palavra de Joana Rita. É clicar em nenhum contato se faz o favor.