Rebranding UBBO in Motion Contents

Customer

UBBO

Digital Signage
Video & Motion

#MotionGraphics

Our relationship with the Dolce Vita channel goes back several years and, having followed its evolution very closely, we were delighted to take part in this new rebranding challenge.

From Dolce Vita Tejo to UBBO

It's not often that a successful brand like Dolce Vita Tejo wants to completely revolutionize its approach.

Our relationship with the channel Dolce Vita channel has been going on for a number of years and having followed its evolution very closely, we were delighted to take part in this new rebranding challenge.

The aim of UBBO's rebranding was to show that the space is increasingly a unique experience, a new kind of shopping center, where the whole family will find interest and want to return.

Opening up new communication horizons

For this change, the company has invested in an integrated and comprehensive plan to renew the brand, touching on all its key points, from strategy to the creation of leisure spaces for families, as well as work and rest spaces. 

To ActiveMedia, in this new phase of the brand created by the agency Totem Branding with the launch campaign Uzinalaunch campaign, it was up to ActiveMedia to create content for various digital channels, Spot for the cinema, for the Lisboa, Airport channel, Videos for social networks and of course for the mall's giant screen - the child of our eyes!

Adapt without leaving the language

With a strong brand, a fun campaign and a modern language, our task of adapting the analog to the digital was easy, but we took extra care in choosing the images to convey the idea of physical and emotional interaction that this new kind of shopping center wants to bring us.

It was a challenge, but it was also a lot of fun to be able to capture the essence of a brand and present it to its customers... right at its birth!

Rebranding of UBBO in Motion Contents

This was our job, and we're proud to have been able to take part in this project and see the brand animated on various media and channels. From social networks to cinemas. Does your brand need a motion graphic capable of attracting attention and generating shares and WOW's? Contact us.