UX / UI Design
Buying a ticket for public transport should be a simple process, but for many passengers, the experience at CP's automatic machines was confusing and frustrating.
This was yet another project in which Fujitsu invited us to join the team and be responsible for designing a new interface.
The challenge? That anyone, regardless of their familiarity with technology, could buy a ticket without complications.
We improved the contrasts and typography to ensure that the information was accessible to everyone. We reduced the number of clicks needed to complete the purchase and organized the menus to make the options more obvious.
The result was more fluid and intuitive navigation.
The whole process is more efficient, allowing passengers to buy their tickets without unnecessary delays.
If your business needs an idea that involves designing the customer experience or the information structure of the service.
The project didn't end with the first version launched in July 2024.
We continue to test, gather feedback and fine-tune the details. We want to ensure that the experience is aligned with the users. Continuous improvement is essential in user interface projects.
This wasn't the first time we collaborated with Fujitsu on a project for CP. We had already developed a UX project for the proofreadershelping them to optimize their digital processes.
Now, we're putting users at the heart of design again, this time to improve the passenger experience. In any of these challenges, our focus has always been the same: creating digital solutions that simplify people's daily lives.
Your business needs an idea that involves customer experience design or structuring service information.
Send us your request, we'll analyze it and, in addition to a quote, we'll share initial ideas.
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1050-113 Lisboa
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