Client
DecoJovem
Content Design
#MotionGraphics
The 16x9 video is not the only format available... the video can and should have other formats, one for each distribution channel. With this mind, we guided the video production to be distributed in two different formats.
Video is gaining more and more space and importance in digital communication: because it is quick to consume, because it is easy… and above all because it is dynamic and draws more attention on social media.
What if, when we think about text content, we think about its adaptation to the characteristics of the social network, the same happens with videos. One size fits all is no longer a rule, definitely. Vertical video or square video, or 1×1 video, whichever you prefer, gain more relevance on the right network.
Although it accepts various video formats, the choice in this case was clear: on YouTube we published only the traditional version, on Facebook we published the square version.
The square format, because it occupies more espaço in the Facebook newsfeed, naturally gains more relevância among readers.
On the other hand, as more and more visits are made via smartphone, the vídeo also occupies more ecrã, without having to rotate the smartphone to a horizontal posição. And also... publishing the vídeo natively on Facebook helps à its relevância.
The video was recorded at the CC All Stars studios, which partnered with the initiative, and the good humor and empathy of João Paulo and Rita allowed that midway through filming, and with so many bloopers, it was decided to tell the story differently, more animated and rhythmic, where the mistakes became the main actors of the story, because on the other side we have a youthful, new audience accustomed to new narratives.
The video launch was done in the week between Christmas and New Year's, to capture the target audience who were on holiday and available, and with that we managed to have the most competitive edition of Sitestar ever, with a large volume of deliveries right at the start of the year.
Remote First, based in Lisbon, Portugal, we design for the world
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