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Written by Jorge Oliveira / 26.09.2011

Active Media na gotoAndSki(‘Switzerland’); 2012

É com um grande prazer que anunciamos a presença do Hugo Fernandes como speaker na edição de 2012 da conferência gotoAndSki(‘Switzerland’);  🙂

Após uma experiência altamente positiva como attendee na última edição, o Hugo irá apresentar a talk “não-geek” do evento. Já tem nome – “Hello Ideas” – e será assim:

The developers mind it’s a case study by itself. It finds creativity where a common person only sees numbers and letters. But it can also be lazy. 1+1 will always be 2. That’s the pattern this talk wants to break. Sometimes 1+1 can be 3. Why not?

More than a talk, “Hello Ideas” aims do be a collaborative brainstorming session where the speaker and the attendees will interact in the quest of getting better and different ideas.

With the objective of giving mental tools and processes, we will be talking about different styles of brainstorming and how each one fits better in each individual or group scenario.

With an audience composed on its majority by geeks and ‘technical’ attendees, tools and methods will be given to learn how not to kill an idea. This is an important aspect in a developers brain. Instead of asking in a first stage if it’s possible to build the idea, he should let it roll. One step at a time.How can we develop creative and imaginative solutions to business problems?

How can I do this if I’m a freelancer and work alone?
How can I generate ideas in a team environment?
In the end, all these questions will have an answer. And most important, the attendees will see that sometimes 1+1 is 3. Hello ideas.

Se gostaram do que leram e querem passar uns dias nos Alpes Suiços com grandes mentes ao vosso lado não podem perder esta conferência.

Vêmo-nos por lá?


There’s an english version of this article in Hugo’s blog.

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