“And as I think about it, it becomes pretty clear why I continue to do this. I believe we marketers think we know a lot of things that we don’t really know. I think we do a lot of faking. I know I certainly did, and I don’t think the average marketing person is that much smarter than me.
I think it’s important that we have more humility and understand that there’s a lot about human economic behavior that we don’t understand. I like to point that out. I like to find the contradictions and expose the weak points and the phonies.
I see my job as making marketers uncomfortable. It doesn’t make me popular, but I hope it heartens some people who feel the same way I do.”
