Over at Shopify, the illustrators have been busy. We’ve been working hard to find a new visual voice for Shopify.
Illustration is a communication tool with three super powers. It can add clarity to a complex idea. It can link concepts to the words we’ve assigned them within our respective products (aka on-boarding). And, it can capture the values and traits of a brand in a single voice, shift the tone depending on the situation, and speak directly to the user.