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Shared by Jorge Oliveira / 27.02.2017

Data designer… take back the infographic

Ashley Brenner, Creative Director at Imprint, discusses how graphics can change our understanding of information

In the last few years, we seem to have lost control of a common definition of infographics. We’re seeing more graphical treatments of text, masquerading as infographics, yet fewer interpretive stories of data analysis. There are a number of reasons for this. The rise in visual communication tools, like emojis, Instagram and Snapchat have led to a proliferation of ways that people communicate what was once only written content. These communication tools are great, and are making everyone feel like an information-designer-lite.

Data designer… take back the infographic

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