The new feature arrives on Instagram Stories today.
When Instagram launched its Stories feature in August, many people pointed out the similarities with Snapchat’s own “self-destructing” visual diaries.
The app rolled out Live video in Stories in November as a “new way for people to connect and interact with their friends right now”. Before today’s update, once the video stream had ended the Live video disappeared, in keeping with the ephemeral feel of Stories which self-destruct after 24 hours.
With more than 150 million people using Instagram Stories every day, now Insta-fans can take advantage of the go Live features.
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