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Written by Sandra Estevam / 17.04.2017

Are Gradients The New Colors?

Design trends in colors

Colors are one of the most important and powerful elements in design. Since design is an evolution, our perception of colors (and the ways we use them) is ever-changing.

I’ve noticed that there is a new and fresh trend in design that involves a prominent use of gradients in UI, branding, illustration, typography and more. It seems like we got bored of all the existing colors in the world, so we started to create new ways to use them.

Why are they so trendy?

  1. Memorable
  2. Unique
  3. Feel realistic
  4. More colorful and playful

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