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Shared by Joana Rita Sousa / 21.09.2017

Are publishers making money on Facebook? “Not really,” a new report finds

Piechota also recommends that publishers “change the dynamics of competition” with Facebook by investing with business models outside of advertising. Likewise, he suggests, while Facebook is a core concern now, publishers need to better understand that Facebook is just one disrupter of many, and “news publishers need to find a strategic response to digital disruption from all kinds of platforms, not only Facebook. The solution needs to be long-term; one cannot change strategy whenever Facebook tweaks its algorithm.”


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