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Shared by Jorge Oliveira / 13.04.2017

Complexion Reduction: A New Trend in Mobile Design

What the hell is Complexion Reduction?

You’ve never heard of Complexion Reduction you say? Well yea, that’s because I just made the term up. Recently I’ve noticed a new trend that is beyond flat design, beyond minimal design and independent of progressive reduction.

Some may claim that this is just the next step of minimal design being implemented into the mobile realm but I say it is something more distinct. There are specific similarities and characteristics that define this new trend. So I decided to name it. I’m allowed to do that, right?

The defining characteristics of this hot new trend sweeping across Silicon Valley are:

  • Bigger, bolder headlines
  • Simpler more universal icons
  • Extraction of color

Read the full article at medium.com/swarm-nyc/complexion-reduction-a-new-trend-in-mobile-design-cef033a0b978