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Question Everything .is/listening
Shared by Sandra Estevam / 06.06.2017

Customer Feedback to Create Products People Want

GIRU is a product development platform that pulls consumers into the R&D process, asking them to contribute feedback and vote on potential features.

KUIU’s customers are engaged. They regularly clamor to preorder product.

They’re willing to wait months for purchases to arrive.

And yet Jason Hairston, the hunting apparel and gear brand’s CEO, says the company “just couldn’t manage customer feedback in a useful way.”

A ler www.entrepreneur.com/article/294557