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Shared by Joana Rita Sousa / 06.05.2017

Digital transformation means focusing on readers, not platforms

“This narrow view of each new digital platform hamstrings newsrooms and publishers from realizing the potential reach and relevance of each new platform and ultimately prevented them from capturing new revenue through these new audiences.

To be successful, any organization must create the possible conditions for success, for us in the news industry, the platform-centered structure made it almost impossible to create conditions ripe for new business models to surface.

By focusing less on platforms and more on each individual story –on any platform- we can begin to see a long-term shift in how we approach the daily news flow.

So what is digital if it isn’t a platform?”

 

Read the full article HERE