Pixel ID
Question Everything .is/listening
Shared by Joana Rita Sousa / 02.10.2017

dobrar o número de caracteres: yes, twitter can!

:: express yourself ::

 

Interestingly, this isn’t a problem everywhere people Tweet. For example, when I (Aliza) Tweet in English, I quickly run into the 140 character limit and have to edit my Tweet down so it fits. Sometimes, I have to remove a word that conveys an important meaning or emotion, or I don’t send my Tweet at all. But when Iku Tweets in Japanese, he doesn’t have the same problem. He finishes sharing his thought and still has room to spare. This is because in languages like Japanese, Korean, and Chinese you can convey about double the amount of information in one character as you can in many other languages, like English, Spanish, Portuguese, or French.

We want every person around the world to easily express themselves on Twitter, so we’re doing something new: we’re going to try out a longer limit, 280 characters, in languages impacted by cramming (which is all except Japanese, Chinese, and Korean).

 

O twitter presenteou os seus seguidores com uma novidade: e se pudesses dizer o dobro, em cada tweet? Pois é, o teste já começou e alguns utilizadores, um pouco por todo o mundo, já podem usar 280 caracteres para dizer coisas sobre “o que está a acontecer?”.

E parece que o teste veio para ficar. Há quem consiga contornar a espera, segundo este artigo Shifter. Pessoalmente, vou continuar a pensar em 140 caracteres: de repente, ter o dobro do espaço parece-me semelhante a ter uma casa muito grande, com uma série de divisões que não me dão jeito algum. Tendo em conta os dinamismos da vida, não nego à partida que posso vir a “tuítar” com 280 caracteres.

Talvez esta mudança tenha um efeito positivo na baixa performance do Twitter, tal como se pode ler neste artigo. O autor diz-nos ainda que “No doubt, Twitter remains a conversation platform for media and influencers. And Twitter’s role as a customer service platform remains strong, partially as a result of positive functionality tweaks. But as a way to get new people to discover your content and read your blog post, or listen or your podcast, or watch your video? Nah. Twitter just doesn’t do that these days.

However, big brand social media managers on my Social Pros podcast are consistently telling me that they are spending far less time on Twitter, and devoting little strategic muscle to the platform outside customer service. Further, almost no guests in 2017 have said that they are spending serious money on Twitter advertising, which exacerbates the underlying revenue issues at Twitter.

I’m not saying it’s time to bail out. But I am definitely saying that if your social media strategy relies upon a lot of audience interaction and click generation on Twitter, it’s probably time for an overhaul of that strategy.

Mais caracteres permitem dizer mais coisas: e isso poderá ter um efeito positivo em termos de customer relationship management (crm). E, claro, permite que o megafone de cada utilizador se amplie – em quantidade. Já a qualidade…