There’s a conflict between authority and earnestness. You want to be viewed as an expert…but you also want to be down-to-earth.
You want people to respect you…but you also want to be relatable. You want to command high fees…but you also want to be accessible.
Most people flip flop back and forth between these two extremes. They’re either all business—but missing any real connection—or they’re all earnestness—but missing the respect.
But this isn’t a zero sum game. You don’t need to give up either to have the other.
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