Eco by Good
On Tuesday, .eco, a new web address ending—known as a top-level domain—launched into the world. The ending is available to any business, government body, nonprofit, or individual working toward a sustainable future.
“Consumers will recognize .eco as the new global identity for brands and organizations committed to positive environmental change,” Trevor Bowden, co-founder of .eco and Big Room Inc., a certified B Corporation located in Vancouver, British Columbia, said in a statement provided to GOOD.
“Early .eco domain holders have already inspired a positive ripple effect, encouraging other brands to register and promoting transparency and a new level of accountability in how companies broadcast their social, environmental, and CSR mandates.”