Yes, Zuckerberg may have realized his platform is not all-encompassing enough to turn humans into Matrix-like pod people (perhaps that’s a job for Facebook’s Oculus VR division). But this move was surely carefully designed, with product managers realizing that users who abandon social media are unlikely to return, while a cut-down dose of its drug might keep feed junkies hanging around longer, searching for that scrolling high. Ask any dealer—cutting the product is a better scenario than having users overdose and turn up dead. In Facebook’s case, “dead,” mercifully, would mean a user who quits the site cold turkey, and sets themselves free of social media. And that’s clearly not a world Zuckerberg wants to live in.