“You don’t have to be born from 1980-2000 to live on your iPhone or embrace social media. And young people aren’t the only ones who seek out purpose in their career, not just a paycheck, or who want to make a difference.
I’ve come to realize that, in many ways, the concept of millennials is just too limiting.
Businesses have been encouraged to pour resources into marketing to this narrow demographic. HR teams have set their sights on recruiting millennials and catering to millennial tastes. But they’re missing the bigger picture.
I’m talking about Generation C.”