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Shared by Joana Rita Sousa / 19.06.2017

Has Influencer Marketing Effectively Become Clickbait?

“Instead of click-baity blogger titles like “How to Quit Your Job, Move to Paradise and Get Paid to Change the World,” the instafamous are now romanticizing their followers with the promise of glamour and the “good life,” as long as they “Like” their incessant updates and buy the products they’re pushing.

This is bad news for brands have embraced influencers to create “authentic conversations” with their fans and customers.

Brands continue to get eviscerated almost daily as a result of staged influencer advertising campaigns gone wrong. Why? Because consumers know better and can easily see through the inauthentic.”

 

Full article > David Hunegnaw / Ad Age