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Question Everything .is/listening
Shared by Gonçalo Gonçalves / 12.12.2016

Intuitive Design vs. Shareable Design

Snapchat’s interface baffles a lot of people. Not to pick on older folks, but people over a certain age tend to have a hard time figuring out how to do the most basic things with Snapchat, like finding its face swap feature.

I’m here to tell you that the obscurity of Snapchat’s design is not a bug, it’s a feature. Just like Tinder, it’s a design that’s made to engage people and encourage them to share their experiences with others.

Intuitive Design vs. Shareable Design on Medium.

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