“If you’re a creative, you should hate your smartphone. It’s a parasite that is sucking the creativity out of you like an insatiable zombie leech. Every day it makes you worse at your job, yet every night you dutifully bring it back to life. You keep it constantly by your side, even as it robs you of what could bring you a Pencil or a Lion or a promotion in the most insidious way imaginable: by keeping you constantly entertained.
Long before Steve Jobs attached these metal and glass appendages to all of our bodies, David Ogilvy had a method for producing impactful creative—what he called “big ideas.” He suggested “going for a long walk, or taking a hot bath, or drinking half a pint of claret … if the telephone line from your unconscious is open, a big idea wells up within you.”
Take another look at those activities. Notice Ogilvy didn’t advise listening to the radio, reading the paper, or flipping through a photo album—let alone doing all three at roughly the same time. He knew that entertaining yourself would short-circuit that “telephone line from your unconscious” and that the key to unlocking creative ideas was to let your mind wander, uninterrupted.”