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Written by Jorge Oliveira / 26.11.2016

Loyalty Study: What Customers Really Want In Exchange For Their Data

Consumers know that their personal information is of financial value to marketers, but they’re also concerned about transparency and knowing who is using their data—and how.

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These are findings from Loyalty Lens 2016, the global survey from Montreal-based Aimia Inc., a data-driven marketing and loyalty analytics firm that parses customer data across 17 countries. Aimia’s new Loyalty Lens survey is based on data and responses from loyalty program members including Aeroplan in Canada, Nectar in the UK and Air Miles in the Middle East.

Partilho para lerem brandchannel.com/2016/11/25/loyalty-lens-2016-112516/
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