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Shared by Rita Franco / 06.12.2016

Marketing (Cards) Against Humanity: Strategy vs. Tactics & Wishful Thinking

“Everybody has a plan until they get punched in the mouth.” Mike Tyson

In a world of Lean, Agile, Real-time, Trump and Brexit — is strategy an out-dated overhead?

The use of the word “strategy” has seen an explosion since 1900, along with a skyrocketing number of strategy frameworks, however, searches for “Marketing Strategy” and “Business Strategy” have actually seen a decline over the past 12 years — accompanied by a March and November Saw-tooth pattern reflecting desperate searching during “annual corporate strategy time”.

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