Advertising campaigns are no longer brand driven and companies fall into the trap of relying too heavily on data. In essence, the metric has become the goal. This makes social media less social. It also causes brands to lose sight of what really matters: engaging their audience.
At #SMWLDN, Ben Shaw, head of BBH Live, provided attendees with ten rules to follow to put creativity back into their social media campaigns. He believes that data has changed everything, and each rule aims to prevent frustrating your audience and will make them want to spend more time with your brand.
Deste vídeo ficou-me um mantra importante:
data – context – instinct – experience
Também podem ler AQUI.