“When it comes to persuasion, emotion is the primary target. And nothing – not even words or images – appeals more to people’s emotions than color to create a positive or negative user experience.
However, the psychology of color is often a subject of disagreement in marketing and website design, because color preference varies widely between individuals. For example, many people prefer red to blue, while even conjoined twins might prefer different t-shirt colors.
Colors impact everyone. It doesn’t matter whether you’re developing software, designing a book, developing web design cover or simply branding your business: colors define mood and influence responses. And color theory is a very complex subject.”
Read the full article, by Neil Patel, HERE.