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Shared by Joana Rita Sousa / 15.05.2017

The Psychology of Color: How to Use Colors to Increase Conversion Rate

“When it comes to persuasion, emotion is the primary target. And nothing – not even words or images – appeals more to people’s emotions than color to create a positive or negative user experience.

However, the psychology of color is often a subject of disagreement in marketing and website design, because color preference varies widely between individuals. For example, many people prefer red to blue, while even conjoined twins might prefer different t-shirt colors.

Colors impact everyone. It doesn’t matter whether you’re developing software, designing a book, developing web design cover or simply branding your business: colors define mood and influence responses. And color theory is a very complex subject.”

Read the full article, by Neil Patel, HERE.