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Question Everything .is/listening
Shared by Sandra Estevam / 03.10.2017

The 7 most common analysis mistakes


Gosto particularmente do ponto 6.

With modern technology and tracking systems, it’s easier than ever to compare identical metrics over differing spans of time, yet so many inexperienced marketers still end up comparing apples to oranges in their analyses. For example, a marketer may compare last month’s bounce rate to this month’s successful conversions; bounce rates and conversions are connected, but it’s hard to make a direct comparison or establish a firm conclusion from this side-by-side glance.