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Question Everything .is/listening
Shared by Sandra Estevam / 19.04.2017

The Difference Between Customization and Personalization

Customization and personalization have long remained two of the most popular buzzwords in the modern development world.

People often use these words interchangeably.
But there is a difference between the two. While both personalization and customization achieve the same goal — an experience tailored to a user’s interests — the paths used to reach this objective are different.

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