“Why is Twitter the best place to be connected with what’s happening right now? Twitter works well for this because of several product:
- A critical mass of active users means first-hand sources can break the news without being blocked on publishers. Arguably, everything else I mention from here on can be replicated, but those combined with this is what makes Twitter defensible. And yes, I’m aware Twitter’s user growth is declining in speed but they still have hundreds of millions of active users, which is very near the top.
- And they can do this with low friction, by taking a photo or writing some snappy text in under 140 characters.
- The retweet mechanic allows efficient redistribution. This doubly acts as a low friction endorsement by high distribution outlets of content originally from low distribution outlets.
- Twitter’s feed is time ordered which sometimes creates a relevance problem but guarantees fast distribution if consumers are coming back frequently. The newest stuff is always on top.
- The small size of stories makes it possible to skim a lot of them really fast which compensates for feed not being ranked by quality.
- Hashtags allow for a quick creation of impromptu communities and discussions around a topic.
- Search works and helps people look for the events that are happening, either via titles or via a hashtag. Also opening a firehose to Google again lets them pull in more traffic.
- Things that blow up get further reinforced by the trending topic mechanic.
This set of constraints puts Twitter in a uniquely good position to break new content. Why can’t others do this as well? It’s largely because they have many competing interests.”
Read the full article, HERE!
An don’t forget to “tweet and shout”!