Question Everything .is/listening
Shared by Sandra Estevam / 24.03.2017

User Research. Empathy Is the Best UX Policy.

Definition, methods, techniques and benefits in the process of creating a digital product.

Starting any project, which is not their personal presentation but a product for users, designers should be deeply aware: they work primarily not for self-expression, not for showing their creativity to the world, not for creating something revolutionary new that will make the world go round in opposite direction. They work to solve users’ problems, satisfy their wishes and achieve business goals.

uxplanet.org/user-research-empathy-is-the-best-ux-policy-5f966ba5bbdc