Instagram is a highly popular online advertising channel that’s bringing value to two million marketers across the world. Are you one of them? If not, read on to discover three data-driven reasons why your company should embrace Instagram marketing:Recently, Instagram has been rapidly expanding its user base. In September 2017, the network’s audience size reached a whopping 800M monthly active users – a 100M increase from just April 2017. This poses an undeniable opportunity for brands who can leverage Instagram’s community as a source of potential customers.
Our data shows that brands can reach and engage the Instagram audiences quite easily, which makes their marketing efforts that much more effective.