Question Everything .is/listening
Shared by Jorge Oliveira / 07.02.2017

Why Our Super Bowl Ad Failed

This weekend, Cards Against Humanity purchased an ad during the Super Bowl, the most-watched American television broadcast of the year, reaching 114.4 million viewers.

Cards Against Humanity is known as an innovator in the games space, and we saw an opportunity to apply our unique brand of “outside the box” thinking to the old-fashioned world of Super Bowl commercials. While we succeeded creatively, the advertisement showed a disappointing return on investment ($0), and we are now going out of business.
In this postmortem, we will examine the thinking behind the ad and the invaluable lessons we learned along the way.

Why Our Super Bowl Ad Failed