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Shared by Jorge Oliveira / 05.05.2017

YouTube is spending millions to make new original shows you can watch for free

Starting with ad-supported programming from Kevin Hart and Ellen DeGeneres.

YouTube is planning a new slate of ad-supported original programming to start this year, the company announced at the NewFronts conference in New York today.

The shows, which will be free to view and not part of the company’s YouTube Red subscription service, are part of a broader push from the Google-owned video site to establish itself as a place for premium programming alongside Netflix, Hulu, and Amazon.

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